# GaanaAI > AI-native video production for e-commerce brands. Brief today, live tomorrow — production-ready product videos for Amazon A+, TikTok Shop, Instagram Reels and performance ads. GaanaAI pairs a human creative team with AI generation so brands get video that is accurate to the actual product and on-brand, rather than the templated output most AI video tools produce. Work spans four formats — product storytelling, influencer + AI, UGC AI, and performance ads — across eleven retail categories. - Book a demo: https://calendly.com/designpartner - Contact and pricing: https://getgaana.com/#cta ## Core pages - [Home](https://getgaana.com/): What GaanaAI makes, how the pipeline works, and sample work across every category. - [Use Cases](https://getgaana.com/use-cases/): The four video formats — product storytelling, influencer + AI, UGC AI and performance ads — with previews of each. - [How it works](https://getgaana.com/#how): The four-step production process from brief to delivered cuts. - [About](https://getgaana.com/about/): An AI-native video production agency built to help brands move fast without losing their identity. - [Book a Demo](https://getgaana.com/book-demo/): Share your brand and products; a production-ready video lands in your inbox. ## Case studies - [Case Studies index](https://getgaana.com/case-studies/): Real brands and real numbers from the AI-native video pipeline. - [Flipkart — video ads](https://getgaana.com/case-studies/flipkart/): Static ad creative showed the product but never why it mattered. Functionality-led video ads drove higher click-through and more conversions. - [Flipkart — product listings](https://getgaana.com/case-studies/flipkart-listings/): Listings relied on static images that couldn't show how products worked. Functionality-focused product video lifted click-through and conversion. - [Hearth & Craft](https://getgaana.com/case-studies/health-craft/): Every piece is handmade and slightly different. Accurate per-item video moved add-to-cart from 3.1% to 4.5% and cut returns from 9.0% to 3.5%. ## Blog - [Blog index](https://getgaana.com/blog/): Insights on AI-powered content creation for commerce. - [The last mile of AI](https://getgaana.com/blog/the-last-mile-of-ai/): AI speed is no longer a differentiator; the winners turn raw generation into publishable, on-brand content. - [Why AI video templates fall short](https://getgaana.com/blog/ai-video-tools-templates/): Templated output looks like every other brand's video and drops the one thing that converts — your brand's story. - [The freelancer problem](https://getgaana.com/blog/the-freelancer-problem/): Brands lose video momentum to unreliability, not to a talent shortage. What a dependable production pipeline looks like. - [Amazon brand, 7x engagement](https://getgaana.com/blog/amazon-brand-7x-engagement/): An Amazon seller swapped static images for AI-generated video — same catalog, same budget, 7x engagement lift. - [Cast it in video first](https://getgaana.com/blog/cast-it-in-video/): A jewelry brand tested twenty designs as video before producing any of them in gold, then made only the winners. ## Sample videos by category - [All categories](https://getgaana.com/industries/): Browse the portfolio by product category. - [Electronics](https://getgaana.com/industries/electronics/) - [Fashion & Apparel](https://getgaana.com/industries/fashion-apparel/) - [Beauty & Skincare](https://getgaana.com/industries/beauty-skincare/) - [Home & Kitchen](https://getgaana.com/industries/home-kitchen/) - [Furniture](https://getgaana.com/industries/furniture/) - [Jewellery & Watches](https://getgaana.com/industries/jewellery-watches/) - [Baby Products](https://getgaana.com/industries/baby-products/) - [Health & Supplements](https://getgaana.com/industries/health-supplements/) - [Food & Beverages](https://getgaana.com/industries/food-beverages/) - [Fitness & Outdoor](https://getgaana.com/industries/fitness-outdoor/) - [Pet](https://getgaana.com/industries/pet/) ## Optional - [Resources](https://getgaana.com/resources/): Guides, samples and case studies. Pages under /resources/ mirror the case-study and blog articles listed above — prefer the canonical URLs. - [YouTube](https://www.youtube.com/@getGaanaAI) - [LinkedIn](https://www.linkedin.com/company/gaana-ai/) - [Instagram](https://www.instagram.com/getgaana_ai/?hl=en) - [X](https://x.com/GaanaAI)