HOW FLIPKART BOOSTED AD CLICK-THROUGH WITH GAANAAI PRODUCT VIDEOS.
Flipkart's static ad creative showed the product but never why it mattered, holding back engagement. GaanaAI's human-plus-AI team produced functionality-led video ads that drove higher click-through and more conversions.
STATIC ADS SHOWED THE PRODUCT, NOT WHY IT MATTERED.
Flipkart runs advertising across its marketplace to drive product discovery in crowded categories. Much of the ad creative leaned on static product images -the same flat visuals used everywhere else. The ads earned impressions, but little else.
The issue was that static ads blended into the feed. Shoppers couldn't tell what made a product worth a click, because the creative showed appearance, not function. The impressions were there; the click-through and downstream conversion weren't.
We were getting impressions but not the clicks. The ads showed the product, but never showed why it mattered.
EASY TO SCROLL PAST, HARD TO TEST AT SCALE.
| Challenge | Impact |
|---|---|
| Ad creative used static images only | Ads blended into the feed and were easy to scroll past |
| No way to show product functionality in-ad | Shoppers didn't grasp the value, so click-through stayed low |
| Static creative fatigued quickly | Ad efficiency declined the longer campaigns ran |
| Producing video ads at scale was costly and slow | Hard to test video across campaigns |
HUMAN + AI VIDEO ADS, BUILT FOR THE FEED.
GaanaAI replaced static ad creative with functionality-led video ads built for Flipkart -without a single new shoot. Unlike self-serve tools, GaanaAI pairs human creative direction with AI production, so every ad is both on-brand and made at scale -the human-plus-AI model that sets it apart from other players in the market.
Campaign & Creative Audit
- Creative experts reviewed running campaigns to find where static creative was underperforming.
- Mapped the product features and use-moments most likely to earn a click.
- Prioritized top-spend, low-CTR campaigns for video.
Human + AI Video Ads
- Produced short, functionality-led video ads tailored to Flipkart's ad formats.
- Human art direction led every ad with the product in action, not just a hero shot.
- Kept creative on-brand and consistent across the campaign set, with no shoots.
Test, Launch & Optimize
- Launched video-vs-static A/B tests across priority campaigns.
- Formatted ads for Flipkart's sponsored and ad placements.
- Refreshed low-performing video ads quickly to keep click-through climbing.
FROM IMPRESSIONS TO CLICKS TO CONVERSIONS.
| Metric | Before GaanaAI | After GaanaAI |
|---|---|---|
| Ad creative | Static product images | Functionality-led product videos |
| Click-through rate | Ads getting scrolled past | Higher CTR on video vs. static |
| Conversion | Clicks not turning into buyers | More conversions after watching the ad |
| Creative testing | Limited by production cost and speed | Fast video testing across campaigns |
| Production cost & speed | Weeks and high cost per video | Full campaign set in days at lower cost |
Ad spend only works if the creative earns the click. Static images compete on appearance in a feed full of appearances; video competes on understanding -it shows the shopper why the product is worth their attention. What made it work wasn't a tool, but GaanaAI's human-plus-AI model: creative judgment that knows what to show, paired with AI that delivers it at campaign scale. That combination is what sets GaanaAI apart from other players -and what turned ad impressions into clicks and conversions.
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