FOUR FORMATS.
ONE BRIEF.
Product storytelling, influencer + AI, UGC AI and performance ads. Every format below comes off the same brief and the same product catalog, then gets cut landscape or vertical for wherever it runs -a PDP, a paid placement or a feed. Compare all four, then take the one your channel actually needs.
Prime-time energyPREMIUM TV COMMERCIAL
Broadcast-grade 15, 30 and 60 second spots, minus the broadcast budget.
Built to the beats a broadcast cut needs: a hook inside two seconds, a product hero, a reason to believe and an end card that still reads at arm's length on a television. The same edit conforms down to 30 and 15 without re-cutting, so CTV, YouTube pre-roll and a retail-media placement all come out of one production rather than three.
Hybrid footageINFLUENCER + AI
Real creator footage extended with AI product B-roll: close-ups, detail shots and inserts cut into what they already filmed. No reshoot.
Starts from footage a creator has already shot, then fills the gaps it was never going to cover -the product close-up, the texture shot, the transition - generated to match the grade and framing of the original and cut into the timeline. One shoot becomes a run of variants you can whitelist and keep spending against, instead of a single post that decays a week after it goes up.
Show, then sellHOW-TO & DEMO VIDEOS
Usage videos that answer “how does it work” before the customer asks.
For anything a shopper has to be taught before they will buy: a device with a routine, a tool with a technique, a product whose value only shows in use. Steps are sequenced from your own instructions so the video and the listing never contradict each other, and the same cut drops into an A+ module and a product page without a second edit.
Hero narrativePRODUCT STORYTELLING
Cinematic product films that frame the why, not just the what. Scene-by-scene scripts built from your catalog, paced for the scroll.
Best where the buying decision needs context -a considered purchase, an unfamiliar category, a product whose value a photo cannot argue. Scripts are built scene by scene from your own catalog copy and specs, so the film makes the case the listing is already trying to make. Runs long on a landing page and cuts down for A+ and hero banners off the same edit.
Native, at scaleUGC AI
Fully synthetic user-generated content that reads as real. Faces, voices and rooms generated per audience -thousands of variants overnight.
Where creator content is the format that works but the volume is the problem. Presenter, room and read are generated per audience, so a single script becomes dozens of native-looking cuts to test against each other. Everything ships with the AI disclosure each platform asks for -that is a policy requirement, not a preference.
Built to convertADS
Performance-first ad cuts in every aspect ratio and length. Hook variants, captions and end-cards tuned for paid social and retail media.
Produced as a set rather than a file: several hooks against one body, every ratio a placement asks for, captions burned in because most of the audience is watching muted. Comes labelled by variant so what wins in the ad account is traceable back to what changed in the edit.
Always postingSOCIAL POSTS & CREATIVES
A month of on-brand Reels, Shorts and statics from one brief. Your feed, fed.
For the calendar rather than the campaign. One brief produces a month of posts -Reels, Shorts and statics - held to the same grade, type and product treatment, so a feed scrolled end to end still reads as one brand. Delivered as a batch with the ratios each surface needs.
WANT PREMIUM TV COMMERCIAL LIKE THIS?
Submit a brief and get production-ready videos in this format for your own catalog.
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