Solaire is the solar arm of Lagnuvo, a Kerala company with 28 years in the inverter and UPS business and, by its own account, once India's top UPS brand.
Solaire launched in 2023 to carry that heritage into hybrid and solar inverters, backed by a 10 year warranty and claims of 98 percent efficiency.
It is a legacy brand entering a newer category, which meant a growing catalog of technical hardware that all needed to look as credible as the name behind it.
The agency running the account, Langoor, kept hitting the same wall trying to make that happen.
The problem
Shooting technical hardware like inverters and battery units properly is not simple or cheap.
It takes studio time, careful lighting to make matte plastic and metal casing look premium, and a crew that actually understands how to shoot equipment rather than lifestyle products.
That kind of shoot is hard to justify for every SKU in a growing range, especially for newer product lines still finding their footing.
This is a common bind for hardware and technical product brands generally.
The products themselves are not naturally photogenic.
Making them look credible on camera takes real production skill, which is exactly the kind of spend that is easiest to defer when a catalog is still expanding.
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Live shoots for the inverter range kept stalling. Filming hardware well takes time and money, and it was hard to justify for every single product in a growing range.
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AI made videos, ready to publish with no shoot needed, gave a 28 year old brand's newer solar products the same production quality without the production cost.
What we did
We removed the shoot from the equation entirely, so the range's growth was not gated by studio availability.
Product review
- We reviewed Solaire's inverter and battery storage range alongside existing product references and specifications.
- We identified the features worth highlighting for each product, efficiency, warranty, build quality.
AI production
- We built product videos for the range without a physical shoot, working from existing references and Solaire's brand guidelines.
- Each video was designed to make technical hardware look as credible as the 28 year heritage behind the brand.
Publish, ready to use
- Finished videos were delivered ready to publish, with no studio booking or shoot day required.
- The agency running the account could roll out video across the range without waiting on production scheduling.
Hardware is already hard to make look premium. Careless AI video makes it look worse, not better. AI removes the studio bill for technical hardware, but premium perception still has to be earned shot by shot. Careless generation makes hardware look worse than no video at all, so the pipeline pairs AI output with deliberate art direction.
The result
A 28 year old brand's newer solar product line now has video that looks the part, without the studio cost and scheduling delay that usually comes with filming technical hardware properly.
We made AI product videos for Solaire's electric inverter range in India. Shoots were proving difficult and costly for the agency running the brand, so we stepped in with AI. No shoot needed.
A legacy brand entering a new category should not have its newest products looking less credible than its oldest ones.
Why this matters
Hardware and technical products are among the hardest categories to make look premium on camera, and among the most expensive to shoot properly at scale.
That cost structure quietly discourages brands from giving every SKU in a growing catalog the same visual quality as their hero products.
Removing the shoot from that equation changes the math.
A brand can give a new product line the same production polish as its flagship items, without treating video as a budget line that only fits a handful of SKUs a year.
Hardware is easy to make look cheap and easy to make look generic, which is exactly the risk with AI video that skips real creative direction.
Solaire's 28 years of brand heritage needed video that looked considered, not automated.
AI is what removed the shoot from the timeline.
Actual creative decisions about lighting, framing and pacing are what kept the result from looking like AI slop.
AI generated product video is steadily becoming a fixture of technical and industrial catalogs, for the same reason it worked for Dextero's tire performance videos: hardware sells better shown than described.
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GaanaAI produced the work in this case study for Solaire. The account is based on our project records and publicly available information about the brand, with unverifiable claims excluded.