HOW HEARTH & CRAFT SCALED PRODUCT VIDEO ACROSS A ONE-OF-A-KIND CATALOG.
Every piece Hearth & Craft sells is handmade and slightly different from the last. GaanaAI produces accurate, on-brand video for each individual listing -at the pace new pieces come off the wheel.
Visual accuracy per handmade listing
Brief to platform-ready video, per batch
Longer session time on video-enabled listings
Higher add-to-cart rate with video
NO TWO LISTINGS ARE EVER THE SAME.
Hearth & Craft sells handmade pottery, textiles and home goods where every piece is one of a kind. New listings are added continuously, and each one needs its own accurate coverage -not a generic stand-in.
A TEMPLATED VIDEO CAN'T REPRESENT A HANDMADE PIECE.
Because no two pieces are identical, a single templated product video standing in for a whole product line misrepresented the exact item a shopper was about to buy -the glaze, the shape, the finish never quite matched what arrived at their door, driving hesitant checkouts and returns.
Commissioning a unique video for every one-of-a-kind piece wasn't realistic for a catalog growing by dozens of new listings a week, each needing individual, accurate coverage rather than a generic placeholder.
ONE PIPELINE, ACCURATE TO EVERY INDIVIDUAL PIECE.
Hearth & Craft connected its storefront catalog to GaanaAI. Every new listing -no two alike -now moves through the same four-step pipeline behind the rest of GaanaAI's platform, automatically, piece by piece.
Submit a Brief
New listing photos and brand guidelines sync automatically as each piece is added.
AI Production
The pipeline generates a scene-by-scene cut accurate to that individual, one-of-a-kind piece.
Human QC
Every video is checked against the actual piece for shape, glaze and finish accuracy.
Publish Live
Production-ready files land in Hearth & Craft's storefront within 24 hours.
ACCURATE VIDEO BUILT BUYER CONFIDENCE.
Once shoppers could see the exact piece they were buying -not a stand-in -add-to-cart rate climbed and returns driven by "it didn't look like the video" dropped sharply.
Add-to-Cart Rate
Static photos only vs. accurate per-item video
Static Photos Only: 3.1% add-to-cart · AI Product Video: 4.5% - a 45% lift.
Return Rate
Templated stand-in video vs. accurate per-item video
Templated Stand-In: 9.0% returns · Per-Item Accurate Video: 3.5% -61% fewer returns.
Visual accuracy per handmade listing -no templated stand-ins.
From new-piece brief to a platform-ready video, every batch.
Longer average session time on video-enabled listings.
Higher add-to-cart rate on listings with accurate video.
Our pieces are one of a kind -the video finally treats them that way. Shoppers see the exact piece coming to their door, not a stand-in from the same batch.
WANT RESULTS LIKE THIS?
Tell us about your brand and products -we'll have a production-ready video in your inbox within 24 hours.
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